written on December 22, 2009 –
what do you think is the most important skill to master when it comes to internet marketing? according to Ann Sieg, that would be the ability to copywrite effectively. so who is Ann Sieg and why is she saying this, you ask?
known as the Renegade Network Marketer, Ann Sieg has been in the MLM business for over twenty years and is revolutionizing the way network marketers do business by integrating the internet and attraction marketing into their toolkit. she has developed the Renegade Network Marketing System and has paved the way to help take the MLM industry into the 21st century.
Ann has catapulted her system among the top sellers on the web and has built a relative empire around it, and rightly so, but this would not be possible without effective copywriting. for example, when she enlisted the help of master copywriter, David Garfinkel to help launch her program, it generated over $1.1 million in sales in just 72 hours! results as phenomenal as these obviously beg the question : so what is copywriting, anyway?
simply put, copywriting is writing that inspires people to take the actions you want them to take. this can take on various forms and can result in a littany of desired outcomes. here are but a few examples;
- inspiring even the most reluctant prospects to take action;
- persuading recipients to open an email;
- encouraging a visit to your website;
- keeping visitors interested to read your complete blog post;
- a simple call to action like convincing them to provide their contact information; or even
- driving a sale.
without influencing through the written word, your website is dead in the water. it will stagnate and die a long slow death by simply being an expense on your balance sheet rather than a lead and sales generating machine.
recently, Ann has provided access to an interview she had with David Garfinkel on this very subject. listen in for great advice you can start using right away as he explains some basic concepts. in case you didn’t know, David is considered by many marketers to be, “The World’s Greatest Copywriting Teacher” because he’s been so successful and has dedicated the last 15 years of his life to teaching it. three of his students have even written sales letters that generated over a million dollars in twenty-four hours! when Ann hired him to help launch the Renegade Professional, he trained some of her managers and the campaign;
- generated more than 186,517 unique website visitors in under 30 days;
- acquired almost 40,000 fresh opt-ins (leads) in a single month; and
- produced exactly 4,454 new customers in less than 8 hours!
the effective copywriting techniques used to achieve results like these revolve around how the person presents themselves to their audience. their words paint a picture of honesty, values, empathy and understanding of their audience. the language used is credible and understandable. we are not talking pressure sales tactics like we so often see in copy these days. as a matter of fact, this type of copy is perfectly in line with the recent Federal Trade Commission‘s guidelines on promotions and testimonials because it is upfront and honest. the purpose is to first have a clear understanding of your market’s needs and then speaking to those needs by demonstrating you are empathetic and a solution provider. if you would like to learn more about this customer-friendly method of copywriting, we recommend you consider the Ultimate Copywriting Crash Course.
we’ll also discuss more about this approach to copy in future articles. in the meantime, if you would like more information on Ann Sieg’ s Renegade System you can click on the image below.
disclosure statement : in the spirit of full disclosure, please note that Groupe Synergos is an affiliate of the Renegade System. we do not earn any commissions for referrals, however, we may earn a commission from future purchases made by referred prospects. Groupe Synergos takes pride in only associating with quality products and supporting our advertisers is a WIN-WIN-WIN for our visitors, us, and them. we thank you for your encouragement.
