lets say you have a list of subscribers that you have growing on autopilot from a list generation site like Viral Secret, for example. the people on this list are by no means as targeted as your own website subscribers so they are far from being warmed up to you or what you have to offer, so how do you tap into them without blasting them with information they probably don’t want and then losing them forever?

my suggestion is that you treat this list as a unique pool that you only tap into occasionally to draw out the warmer prospects and leave the others for another time. i liken this to an apple tree whereby you make sure to carefully pick only the ripe apples without shaking the branches too much such that the other apples fall off.

let me illustrate this strategy with an example. suppose i am setting up a marketing funnel that starts with a report i wrote on a particular running technique and how it helps conserve energy and improve performance. those that obtain this report will then be provided with additional information and value with the intent that some will eventually subscribe to my virtual coaching service.

i have a mailing list from my generic list builder with thousands of names on it, but i know full well these people are not all into running, so i send an email to that list inviting those who are interested in running to sign-up for my report before i open it up to the masses. i effectively accomplish three things using this simple strategy;

1. i draw out the targeted leads from my fruit tree.
2. i don’t give my list the impression that i am spamming them because i am asking them to come forward to receive information.
3. i am giving this list a sense of entitlement or prestige because i came to them first.

contrary to targeted lists that you want to establish and maintain a rapport with by regularly reaching out to and offering great value, you want to make sure your untargeted list is not solicited too often.

so go ahead and use those list builders to grow your tree, pick only those ripe fruits every once in a while in an unobtrusive way and leave the others for another day. that way your tree will be with you for a long time and will provide you ripe fruit year after year.

oh, and if you aren’t subscribed to a list building network yet, go ahead and give Viral Secret a try. It doesn’t cost anything, either…here’s my link to get you started : http://www.TheViralSecret.com/21428

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