It’s not getting any easier for non-profits. The current economic climate, the increasing competition for donor dollars, the decreased public funding, and overal donor fatigue, are all combined to create very trying times for groups who rely on donations and private funding to operate. Consumers are being sollicited incessantly. Volunteerism is decreasing. And there is [...]

“what is twitter.com about ?” We get asked this simple question very often by our clients who are local business owners or adults who are not as tech savvy as the younger generation. To be honest, this question actually has several possible answers, so in the paragraphs that follow, you will find some short answers that will [...]

when you are developing your content or marketing a product, an effective communication strategy is to ensure you reach your audience using as many mediums as possible because people are not the same and they don’t process information the same way. some people are more visual while some respond better to auditory cues, so by [...]

lets say you have a list of subscribers that you have growing on autopilot from a list generation site like Viral Secret, for example. the people on this list are by no means as targeted as your own website subscribers so they are far from being warmed up to you or what you have to [...]

i recently discovered, and am quickly becoming addicted to, a way to make videos that are extremely professional and that anyone can do. the added bonus is that you can use it for free! i always enjoy free stuff, except for those limited time trials of software that you thought were freeware – that really [...]

are you finding you are spending too much time trying to convince potential clients to choose your services? do you realize that time spent prospecting is not only costing you this time but also the lost revenue, or opportunity cost, of not being with your actual clients? further, how many hours do you spend prospecting [...]