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	<title>Groupe Synergos &#187; business tools</title>
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	<link>http://howtostartasmallbusiness.biz</link>
	<description>Custom Business Solutions to Move You Forward</description>
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		<title>The Webinar Services marketspace is about to be disrupted</title>
		<link>http://howtostartasmallbusiness.biz/the-webinar-services-marketspace-is-about-to-be-disrupted</link>
		<comments>http://howtostartasmallbusiness.biz/the-webinar-services-marketspace-is-about-to-be-disrupted#comments</comments>
		<pubDate>Tue, 21 Sep 2010 21:20:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[Goto webinar]]></category>
		<category><![CDATA[GVO]]></category>
		<category><![CDATA[GVO Conference]]></category>
		<category><![CDATA[web conference]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[webinar services]]></category>

		<guid isPermaLink="false">http://howtostartasmallbusiness.biz/?p=426</guid>
		<description><![CDATA[&#8220;The demand for webinar services is growing exponentially and there is no end in sight!&#8221; As more and more businesses seek to cut travel costs, they are resorting to webinar services providers to improve efficiency and save on travel-related costs. In addition, more and more businesses are using the webinar format to educate and market [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: left;"><span style="color: #888888;">&#8220;The demand for webinar services is growing exponentially and there is no end in sight!&#8221;</span></h2>
<p><img class="alignright size-full wp-image-431" title="webinar" src="http://howtostartasmallbusiness.biz/wp-content/uploads/2010/webinar.jpg" alt="webinar services" width="273" height="273" />As more and more businesses seek to cut travel costs, they are resorting to webinar services providers to improve efficiency and save on travel-related costs.   In addition, more and more businesses are using the webinar format to educate and market to their clients.</p>
<h1 style="text-align: left;"><span style="color: #888888;">Not many Webinar Services Providers</span></h1>
<p>Up until recently, there have been very few providers of webinar services &#8211; Webex, GotoWebinar, Freebinar, and DimDim, come to mind.    So we love it when new competition enters the market space &#8211; any market space!</p>
<p>New competitors always means more value for the consumer so we are very excited to see what Global Ventures Opportunities is going to be offering with the imminent launch of their new webinar services product, <a href="http://howtostartasmallbusiness.biz/recommends/GVO2" target="_blank">GVO Conference</a>.</p>
<p>GVO is planning on going head to head with GoToWebinar to compete for the small business market segment.</p>
<p>They have orchestrated their strategy very effectively by attracting independant marketers to promote their product for them first and then rolling out the mass market marketing second.  This way, they will gain a beachhead within the home-based business niche for webinar services and that just may be enough momentum to expand into the small business segment.</p>
<p>In addition, GVO has strategically positioned their product to be at a very affordable price-point which is currently a significant barrier preventing home-based and small businesses from opting to use webinar services.</p>
<p>As far as functionality goes, we are currently testing the <a href="http://howtostartasmallbusiness.biz/recommends/GVO2" target="_blank">GVO Conference</a> product, so we&#8217;ll write a product review when we are ready.   In the meantime, if you are interested in finding out how you can get GVO Conference webinar services for yourself, and/or become an affiliate in the midst of the marketing launch, simply provide your contact information <a href="http://howtostartasmallbusiness.biz/recommends/GVO2" target="_blank">here</a>.</p>
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		<title>What is twitter.com about ?</title>
		<link>http://howtostartasmallbusiness.biz/what-is-twitter-com-about</link>
		<comments>http://howtostartasmallbusiness.biz/what-is-twitter-com-about#comments</comments>
		<pubDate>Sat, 28 Aug 2010 15:01:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[what is twitter.com about]]></category>

		<guid isPermaLink="false">http://howtostartasmallbusiness.biz/?p=402</guid>
		<description><![CDATA[&#8220;what is twitter.com about ?&#8221; We get asked this simple question very often by our clients who are local business owners or adults who are not as tech savvy as the younger generation. To be honest, this question actually has several possible answers, so in the paragraphs that follow, you will find some short answers that will [...]]]></description>
			<content:encoded><![CDATA[<h2><span style="color: #333399;"><span style="color: #888888;">&#8220;what is twitter.com about ?&#8221;</span> </span><img class="alignright" title="what is twitter.com about" src="http://howtostartasmallbusiness.biz/wp-content/uploads/2010/500px-Twitter_Icon.svg.png" alt="what is twitter.com about" width="200" height="197" /></h2>
<p>We get asked this simple question very often by our clients who are <a href="http://howtostartasmallbusiness.biz/dont-buy-main-street-marketing-machines-from-traffic-geyser" target="_blank">local business owners</a> or adults who are not as tech savvy as the younger generation.</p>
<p>To be honest, this question actually has several possible answers, so in the paragraphs that follow, you will find some short answers that will help demystify the Twitter phenomenon and make it less foreign to you.  But more importantly, we will make Twitter <strong>less intimidating</strong> for you so that you can go forth and enter into the world of tweeting with confidence, and <span style="text-decoration: underline;">capitalize on the enormous potential</span> this social media platform offers.</p>
<h1><span style="color: #888888;">Q. What is twitter.com about ?</span></h1>
<p><strong>A. Twitter</strong><strong> </strong>is a free social networking and microblogging service that enables its users to send and read other users&#8217; messages called tweets.  Tweets are short text-based posts that are generally publicly visible.  Users may subscribe to other authors &#8211; this is known as <em>following</em>, and subscribers are known as <em>followers</em>.</p>
<h1><span style="color: #888888;">Q. What is twitter.com about ?</span></h1>
<p><strong>A. Twitter</strong> has gained popularity worldwide and currently has more than <strong>100 million users</strong>.  It has been described as the <em>text messaging service of the internet</em> because of the short posts (max 140 characters) and the ability to converse quickly with specific followers.  Users tweet about anything and everything, at any time of day, to anyone anywhere in the world.</p>
<h1><span style="color: #888888;">Q. What is twitter.com about ?</span></h1>
<p><strong>A.</strong> Interestingly enough, Twitter is mainly used by older adults who might not have used other social media sites before.  According to <a title="ComScore" rel="nofollow" href="http://ComScore.com" target="_blank">comScore</a> only <strong>11% of Twitter&#8217;s users are aged 12 to 17</strong>.  In addition, a 2009 study by <a title="Sysomos" rel="nofollow" href="http://www.Sysomos.com" target="_blank">Sysomos</a> in 2009, found that<strong> 5% of users accounted for 75% of all activity on Twitter</strong>, and that <em>New York has the most Twitter users</em>.  Twitter also has a <span style="text-decoration: underline;">search function</span> that allows users to look for tweets containing specific keywords.  What this all means for businesses is that it is relatively easy to develop a demographic profile of twitter users and then target your marketing messages to those users.</p>
<h1><span style="color: #888888;">Q. What is twitter.com about ?</span></h1>
<p><strong>A.  Twitter</strong> provides real-time information.  It has become a source for news feeds and and current events.  The Twitter home page even has a <strong>trending function</strong> that displays the topics that are most tweeted at any given moment, and this information is also fed into the search engines, like Google, who are now trying to keep up by displaying the &#8220;Latest&#8221; information related to a search term.  For businesses, this can be a great source of market information.</p>
<h3>To recap from the perspective of the small business owner &#8211; what is twitter.com about ?   Well, Twitter :</h3>
<ul>
<li>provides a platform to target specific markets and niches;</li>
<li>provides valuable and real-time market information; and</li>
<li>offers the ability to reach an enormous number of people quickly, easily, and effectively.</li>
</ul>
<p>So now that you know what Twitter  can be used for, the next question is HOW do you do it?  Well we&#8217;ve got you covered&#8230;.Simply<strong> fill in your name and email </strong>in the form below, and we&#8217;ll give you access to a <span style="color: #ff0000;"><strong>FREE  <span style="color: #000000;"><span style="font-weight: normal;">video and pdf course material that will quickly and easily show you</span></span><span style="color: #000000;"><span style="font-weight: normal;"> </span><span style="color: #0000ff;">&#8220;How To Use Twitter To Rapidly Expand Your Business &amp; Social Networks&#8221;</span></span></strong></span>.</p>
<p>With this material, you&#8217;ll learn:</p>
<ul>
<li>How To Use Twitter simply and effectively</li>
<li>The Best Twitter Applications you should take advantage of</li>
<li>How to Get More Twitter Followers</li>
<li>How to Automate Your Twitter Account</li>
<li>How to Expand Your Business Reach</li>
<li>How to Grow Your Social Network</li>
<li>How to Make Money using Twitter</li>
</ul>
<p>So, <em>what is twitter.com about</em> =&gt; <strong>opportunity</strong>!<br />
<script src="http://forms.aweber.com/form/35/1647929835.js" type="text/javascript"></script><br />
<em></em></p>
<p><em><span style="text-decoration: underline;">disclosure statement</span> :  In the spirit of full disclosure, please note that this is a product for which Groupe Synergos is an affiliate. we do not earn any commissions on this material, however, we may earn a commission from follow-on products related to it if referred prospects choose to purchase them.  Groupe Synergos takes pride in only endorsing quality products and supporting our advertisers is a WIN-WIN-WIN for our visitors, us, and them.  We thank you for your encouragement.</em></p>
<p><em>Article title : what is twitter.com about?</em></p>
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		<title>outsource for success</title>
		<link>http://howtostartasmallbusiness.biz/outsource-for-success</link>
		<comments>http://howtostartasmallbusiness.biz/outsource-for-success#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:43:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[business tools]]></category>

		<guid isPermaLink="false">http://howtostartasmallbusiness.biz/?p=362</guid>
		<description><![CDATA[you only have so many hours in a day! earlier this year we wrote a couple of EZines articles about the Global Entrepreneurial Movement and how over the next decade, there will be significant shift from the typical employer – employee model to a growing mass of self-employed entrepreneurs. President Obama, during his State of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">you only have so many hours in a day!</p>
<p style="text-align: left;">earlier this year we wrote a couple of EZines articles about the Global Entrepreneurial Movement and how over the next decade, there will be significant shift from the typical employer – employee model to a growing mass of self-employed entrepreneurs.  President Obama, during his State of the Union address also stressed the importance of small businesses to create jobs.  this will be a very interesting development because we know full well that the internet will be a major catalyst of this shift.</p>
<p style="text-align: left;">as people turn to the internet as the backbone of their small business, they quickly come to the realization that to be successful, one has to learn many new skills – copywriting, marketing, managing customers, managing systems, developing products, just to name a few.  there is a steep learning curve and there are only so many hours in a day.  as a result, it becomes evident rather quickly that leverage strategies are essential to success.  we have been researching many of these strategies for an upcoming course we are putting together and one of those strategies is to leverage <strong>resources</strong> so that all the required elements of running a home-based business get done but not necessarily by one person.  this is called outsourcing and we could easily see how this tactic will gain traction rather quickly.</p>
<p style="text-align: left;">imagine if you could focus on the tasks related to building your business, and not being burdened by the mundane activities related to running it, like acounting, dealing with customer support issues, fiddling with web page design, or SEO.  look at all the activities you are doing in a day. how many of them are actually contributing to generating revenue and how many are just taking up your precious time that you could be using to do those important activities that generate revenues.</p>
<p style="text-align: left;">now some may think that outsourcing is for big business only but that is not the case,there are many people who would benefit from outsourcing some of their activities and on that same note, there are just as many who would love to get paid to do those activities.</p>
<p style="text-align: left;">many entrepreneurs enjoy running their own show because they just don&#8217;t want to manage people.  this is a common misperception about outsourcing because there are strategies in outsourcing that don&#8217;t put us in a &#8220;people management&#8221; type of situation. it could be as simple as hiring on an ad hoc basis professionals for specific deliverables to hiring a  &#8220;manager&#8221; to deal with all subcontractors or employees.</p>
<p style="text-align: left;">another common misperception with regards to outsourcing is that good people are hard to find.  one interesting strategy to find resources for outsourced activities is to put the word out within your own mailing list.  these people are already familiar with your business and you are actually giving an opportunity to develop a deeper business relationship with them.  we have heard great success stories from people using this method.</p>
<p style="text-align: left;">the key to business success is to think beyond the limitations of the one person show.  a great resource to start getting into that mindset is to read <a href="&lt;a href=&quot;http://www.amazon.com/gp/product/0307465357?ie=UTF8&amp;tag=sana09-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307465357&quot;&gt;The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.&lt;/a&gt;&lt;img src=" target="_blank">Timothy Ferriss&#8217; book the 4-Hour Workweek</a>.</p>
<p style="text-align: left;">once you&#8217;ve come to the realization that you are limiting your true potential, you will need to learn how to leverage through outsourcing.  this course can help you do it.   by subscribing below, you will gain instant access to a series of FREE videos that explain some of the concepts mentioned above in greater detail and also great advice on how to get started.<br />
<script src="http://forms.aweber.com/form/94/1008532994.js" type="text/javascript"></script> <em><span style="text-decoration: underline;">disclosure statement</span> : in the spirit of full disclosure, please note that this is a product  for which Groupe Synergos is an affiliate. we do not earn any commissions on these videos, however, we may earn a commission from follow-on products related to them if referred prospects choose to purchase them. Groupe Synergos takes pride in only endorsing quality products and supporting our advertisers is a WIN-WIN-WIN for our visitors, us, and them.  we thank you for your encouragement.</em> <script src="http://www.assoc-amazon.com/s/link-enhancer?tag=sana09-20&amp;o=1" type="text/javascript">
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		<title>don&#8217;t buy Main Street Marketing Machines from Traffic Geyser</title>
		<link>http://howtostartasmallbusiness.biz/dont-buy-main-street-marketing-machines-from-traffic-geyser</link>
		<comments>http://howtostartasmallbusiness.biz/dont-buy-main-street-marketing-machines-from-traffic-geyser#comments</comments>
		<pubDate>Sat, 24 Apr 2010 13:50:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business tools]]></category>

		<guid isPermaLink="false">http://howtostartasmallbusiness.biz/?p=353</guid>
		<description><![CDATA[If you are researching this type of robot, or looking for reviews on Traffic Geyser, TubeMogul, or Main Street Marketing Machines. it means you are either familiar with what they do and know how much time they can save, or you want to learn more about what they do, or finally, you are unsure which [...]]]></description>
			<content:encoded><![CDATA[<p>If you are researching this type of robot, or looking for reviews on Traffic Geyser, TubeMogul, or Main Street Marketing Machines. it means you are either familiar with what they do and know how much time they can save, or you want to learn more about what they do, or finally, you are unsure which one is right for you.  In all three of these cases, we recommend you watch both of the videos below.</p>
<p>In this first video, we explain the reasons why some people should not buy Main Street Marketing Machines (MSMM) from Traffic Geyser.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hNbzGviZsus&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/hNbzGviZsus&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>In this second video, we explain the reasons why some people should buy Main Street Marketing Machines (MSMM) from Traffic Geyser.  If you are researching this product or looking for reviews you need to watch this because we explain how selling services to the small business market is probably one of the most sustainable business models in the world.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/QaOUW7ezz6I&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/QaOUW7ezz6I&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Small businesses account for about half of the United States&#8217; GDP.  That&#8217;s about 7 Trillion dollars!  Small businesses are the driving force for employment creation &#8211; remember my article on the Global Entrepreneurial Movement&#8230;And to top it off, approximately 70% of small businesses are not on the web yet, or want to increase their web presence, but they just don&#8217;t have the expertise or the time to do it.  They are starving to spend their money to do this but don&#8217;t want to get taken to the cleaners by large marketing firms.  Sound familiar?  It is unreal how many small business owners we&#8217;ve come across who aren&#8217;t on the web and who ask a whole lot of questions when we tell them that we do internet marketing&#8230;</p>
<p>We felt so strongly about this that we are providing services in just that regard.  We chose to do this because we can appreciate the realities of successful small business owners:</p>
<ul>
<li>When they know they need something, they act quickly to find the appropriate resources to get it done because their time is precious so they don&#8217;t mess around trying to do everything themselves.</li>
<li>They are passionate about their business and want to do everything they can to make it successful.  They are not passionate about the mechanics of all the bits that have to be done to get there &#8211; they recognize that is not their core business, so they have no problem outsourcing.</li>
<li>They are driven by results. If you can show them results, they will gladly pay for your services because ultimately, they know that if they don&#8217;t, somebody else will, and gain an advantage over them.</li>
</ul>
<p>The other side of this coin is that we, as internet marketers, have a skill set that is perfectly suited to support offline local businesses.  It really doesn&#8217;t make sense not to if you are not completely consumed with focusing strictly on an online business.  These clients are a captive audience and can easily become recurring customers for related services.</p>
<p>Even marketers who are just starting out can offer services to offline businesses and it is probably a great way to get started anyway because you go from being a small fish in a big sea &#8211; getting chewed up by the big players &#8211; to being a big fish in a small sea (local market) where you can build credibility and a loyal clientele quickly.</p>
<p>So if you are intending to purchase a robot like Traffic Geyser, we recommend you consider upgrading to Main Street Marketing Machines the next time it comes available simply because it will not only help you make your business more versatile and profitable, but at the same time, it will probably give you sufficient volume of uploads to justify the purchase price in short order, not to mention all the other benefits that the folks at Traffic Geyser usually offer along with it.</p>
<p>If you missed out on purchasing MSMM, take this review as an opportunity to develop your own service offering to your local businesses.  Please contact us if you would like some advice or help to get started.</p>
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		<item>
		<title>picking the ripe fruit &#8211; how to turn a cold list into warm leads</title>
		<link>http://howtostartasmallbusiness.biz/how-to-turn-a-cold-list-into-warm-leads</link>
		<comments>http://howtostartasmallbusiness.biz/how-to-turn-a-cold-list-into-warm-leads#comments</comments>
		<pubDate>Fri, 26 Mar 2010 00:58:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[business tools]]></category>
		<category><![CDATA[marketing strategy]]></category>

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		<description><![CDATA[lets say you have a list of subscribers that you have growing on autopilot from a list generation site like Viral Secret, for example. the people on this list are by no means as targeted as your own website subscribers so they are far from being warmed up to you or what you have to [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_new" href="http://EzineArticles.com/"><br />
<img src="http://EzineArticles.com/featured/images/ea_featured_70_7.gif" border="0" alt="As Featured On EzineArticles"><br />
</a></p>
<p>lets say you have a list of subscribers that you have growing on autopilot from a list generation site like <a href="http://www.TheViralSecret.com/21428" target="_blank">Viral Secret</a>, for example. the people on this list are by no means as targeted as your own website subscribers so they are far from being warmed up to you or what you have to offer, so how do you tap into them without blasting them with information they probably don&#8217;t want and then losing them forever?</p>
<p>my suggestion is that you treat this list as a unique pool that you only tap into occasionally to draw out the warmer prospects and leave the others for another time. i liken this to an apple tree whereby you make sure to carefully pick only the ripe apples without shaking the branches too much such that the other apples fall off.</p>
<p>let me illustrate this strategy with an example. suppose i am setting up a marketing funnel that starts with a report i wrote on a particular running technique and how it helps conserve energy and improve performance. those that obtain this report will then be provided with additional information and value with the intent that some will eventually subscribe to my virtual coaching service.</p>
<p>i have a mailing list from my generic list builder with thousands of names on it, but i know full well these people are not all into running, so i send an email to that list inviting those who are interested in running to sign-up for my report before i open it up to the masses. i effectively accomplish three things using this simple strategy;</p>
<ol>
<li>i draw out the targeted leads from my fruit tree.</li>
<li>i don&#8217;t give my list the impression that i am spamming them because i am asking them to come forward to receive information.</li>
<li>i am giving this list a sense of entitlement or prestige because i came to them first.</li>
</ol>
<p>contrary to targeted lists that you want to establish and maintain a rapport with by regularly reaching out to and offering great value, you want to make sure your untargeted list is not solicited too often.</p>
<p>so go ahead and use those list builders to grow your tree, pick only those ripe fruits every once in a while in an unobtrusive way and leave the others for another day.  that way your tree will be with you for a long time and will provide you ripe fruit year after year.</p>
<p>oh, and if you aren&#8217;t subscribed to a list building network yet, go ahead and give Viral Secret a try.  It doesn&#8217;t cost anything, either&#8230;here&#8217;s my link to get you started :  <a href="http://www.theviralsecret.com/21428" target="_blank">http://www.TheViralSecret.com/21428</a></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=picking+the+ripe+fruit+%E2%80%93+how+to+turn+a+cold+list+into+warm+leads+http://tinyurl.com/3e9urdh" title="Post to Twitter"><img class="nothumb" src="http://howtostartasmallbusiness.biz/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=picking+the+ripe+fruit+%E2%80%93+how+to+turn+a+cold+list+into+warm+leads+http://tinyurl.com/3e9urdh" title="Post to Twitter">Tweet This Post</a></p><div align="left" style="float:left;padding:5px 5px 0px 0px;"><a name="fb_share" type="button" share_url="http://howtostartasmallbusiness.biz/how-to-turn-a-cold-list-into-warm-leads"></a></div>]]></content:encoded>
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		<title>is it possible to make a marketing video in ten minutes &#8211; without video editing software?</title>
		<link>http://howtostartasmallbusiness.biz/is-it-possible-to-make-a-marketing-video-in-ten-minutes-without-video-editing-software</link>
		<comments>http://howtostartasmallbusiness.biz/is-it-possible-to-make-a-marketing-video-in-ten-minutes-without-video-editing-software#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:03:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business tools]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[reviews]]></category>

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		<description><![CDATA[i recently discovered, and am quickly becoming addicted to, a way to make videos that are extremely professional and that anyone can do. the added bonus is that you can use it for free! i always enjoy free stuff, except for those limited time trials of software that you thought were freeware &#8211; that really [...]]]></description>
			<content:encoded><![CDATA[<p>i recently discovered, and am quickly becoming addicted to, a way to make videos that are extremely professional and that anyone can do.  the added bonus is that you can use it for free!  i always enjoy free stuff, except for those limited time trials of software that you thought were freeware &#8211; that really bugs me, but that&#8217;ll be the subject of another article&#8230;</p>
<p>so back to video editing and publishing.  i literally put this video below together in 3 minutes, and then spent a few minutes publishing it on YouTube and Facebook.  you tell me if the quality is good&#8230;</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/B2sCmVaxkyY&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/B2sCmVaxkyY&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>by joining animoto on the FREE membership, you can make quality videos like this with a few clicks of the mouse. your videos are limited to 30 seconds so you can&#8217;t put too much, but you know what? for marketing something, if you can get your message accross in 30 seconds, you are pretty much in the attention span window of opportunity anyway.</p>
<p>if you would like more info on how to put together an AniMoto video or help putting together a marketing campaign for something, let me know in the comments, and I&#8217;ll provide some additional tips to get you on your way to making fantastic vids. </p>
<p><strong>Groupe Synergos value rating:</strong> 4.5 out of 5 stars</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=is+it+possible+to+make+a+marketing+video+in+ten+minutes+%E2%80%93+without+video+editing+software%3F+http://tinyurl.com/3bv44ws" title="Post to Twitter"><img class="nothumb" src="http://howtostartasmallbusiness.biz/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=is+it+possible+to+make+a+marketing+video+in+ten+minutes+%E2%80%93+without+video+editing+software%3F+http://tinyurl.com/3bv44ws" title="Post to Twitter">Tweet This Post</a></p><div align="left" style="float:left;padding:5px 5px 0px 0px;"><a name="fb_share" type="button" share_url="http://howtostartasmallbusiness.biz/is-it-possible-to-make-a-marketing-video-in-ten-minutes-without-video-editing-software"></a></div>]]></content:encoded>
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		<title>how effective is your writing?</title>
		<link>http://howtostartasmallbusiness.biz/how-effective-is-your-writing</link>
		<comments>http://howtostartasmallbusiness.biz/how-effective-is-your-writing#comments</comments>
		<pubDate>Tue, 16 Mar 2010 02:29:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[business tools]]></category>

		<guid isPermaLink="false">http://howtostartasmallbusiness.biz/?p=286</guid>
		<description><![CDATA[here&#8217;s the link for the headline analyzer.  it will give you immediate feedback on whether your choice of words is having an emotional response, or impact on your readers.  it evaluates if you are touching Intellectual, Empathetic, and Spiritual hot buttons. depending on your chosen audience, you may want to focus on one or more [...]]]></description>
			<content:encoded><![CDATA[<p><object id="scPlayer" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="324" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="thumb=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/FirstFrame.jpg&amp;containerwidth=773&amp;containerheight=580&amp;content=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/Headline%20Analyzer.swf" /><param name="allowFullScreen" value="true" /><param name="scale" value="showall" /><param name="allowScriptAccess" value="always" /><param name="base" value="http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/" /><param name="src" value="http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/jingswfplayer.swf" /><param name="flashvars" value="thumb=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/FirstFrame.jpg&amp;containerwidth=773&amp;containerheight=580&amp;content=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/Headline%20Analyzer.swf" /><param name="allowfullscreen" value="true" /><embed id="scPlayer" type="application/x-shockwave-flash" width="425" height="324" src="http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/jingswfplayer.swf" base="http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/" allowscriptaccess="always" scale="showall" allowfullscreen="true" flashvars="thumb=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/FirstFrame.jpg&amp;containerwidth=773&amp;containerheight=580&amp;content=http://content.screencast.com/users/GroupeSynergos/folders/Jing/media/9c394bcb-8433-46bb-a64d-cae5cf57bfc3/Headline%20Analyzer.swf" bgcolor="#FFFFFF" quality="high"></embed></object></p>
<p>here&#8217;s the link for the  <a href="http://www.aminstitute.com/headline/index.htm" target="_blank">headline analyzer</a>.  it will give you immediate feedback on whether your choice of words is having an emotional response, or impact on your readers.  it evaluates if you are touching Intellectual, Empathetic, and Spiritual hot buttons.</p>
<p>depending on your chosen audience, you may want to focus on one or more of those dimensions.  here is an explanation of each of them :</p>
<ul>
<li>Spiritual &#8211; you are seeking to have an impact on their beliefs and value system</li>
<li>Empathetic &#8211; you are trying to tug at their heart strings. your words resonate and cause positive emotional reactions</li>
<li>Intellectual &#8211; you are seeking to appeal to logic and reason</li>
</ul>
<p>so try it out the next time you write an article title and see if the result matches your intent, or if the headline of your capture page elicits the emotions you are seeking.  have fun with i,t but remember that it is just a guide, so at the end of the day, don&#8217;t choose your words just to please the analyzer&#8230;.make sure they make sense first and foremost.</p>
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