written on January 28, 2010 –
as President Obama announces a priority on job creation in his State of the Union Address, corporate America is still reeling from a depressed economy. for about twenty years now, we have seen a shift in mindset from boomers landing a “job for life” to hopping from job to job throughout their careers. employee (and employer) loyalty is virtually non-existent so let’s not fool ourselves, those days of spending an entire career with one company are ancient history.
successful people are developing a personal brand that they can take with them wherever they go. the problem we are facing now is that there are fewer and fewer places to go so something else has to be done. we can’t expect companies to miraculously create new jobs. au contraire, we are witnessing a tendency that is gaining traction extremely rapidly – those who have indeed developed their personal brand, have discovered that they don’t need a company at all! You inc. has taken over microniches and is profiting from the internet at such a rate that they are literally dominating sectors that brick and mortar companies have been either neglecting or not bothering to compete in.
our prediction is that this trend will continue and that small businesses will thrive in these sectors fueled by low overhead, marketing savvy, and the emergence of a global entrepreneurial movement that actually encourages success among the small players (to the detriment of large corporations). sure there will always be big players, but we foresee a world where the ratio of small business to large business will be so disproportioned that among your circle of friends, you will probably have very few who are still employed by a large company by 2020. check out what Mike Klingler from Marketing Merge had to say about this movement at a recent Renegade Professional Event last month.
if you have a small business or are considering starting one, you are making the right move to be on the leading edge of this movement. Obama’s new jobs bill may be just the thing you need to kickstart your business, but it will not guarantee success. The key to success is doing it right by making sure you attract your clients to you because it is a catastrophic error for small businesses to invest all their time and effort in finding and convincing clients to buy their products or services. With attraction marketing (and the use of the internet) as a cornerstone to their marketing strategy, small businesses can passively funnel prospects through the process as they become pre-sold and then when they are ready, seek their services. This effectively frees up small business owners to focus their efforts on revenue generation rather than sales.
so while the global entrepreneurial movement becomes more prevalent, the question becomes; will your small business be in a position to capitalize and thrive in this new reality?
if you would like to learn more about attraction marketing and position yourself for success in this new paradigm, we encourage you to subscribe to our free newletter on the right sidebar.
